Programme in doing business in Africa

The African continent is now among the fastest growing regions in
the world after Asia and the Middle East. With increasingly stable
governments, trading platforms and transparency, it is possibly the best
time for companies, looking at increasing revenue streams through market
expansion, to consider branching into Africa. It is against this backdrop that
USB-ED presents the Programme in Doing Business in Africa.

What sets this intervention apart?
Many previous business endeavours into Africa failed through a combination
of lack of market knowledge, poor planning and ill-conceived perceptions
of the Africa market. Often these problems are exacerbated by a lack of
cultural understanding. Furthermore, the programme aims to provide insight into how obstacles to business can be most effectively bridged.

How would you benefit?
During this programme, participants will:
• Learn lessons from some of South Africa's best known companies which
have already ventured into this territory.
• Be exposed to a better understanding of the development potential in
Africa.
• Learn how the South African government can assist entry into these
markets.
• Obtain valuable information on how to source funding for these
ventures, while also receiving exposure to a case study by one of South
Africa's leading banks.
• Hear from representatives of two leading trading nations, Kenya and
Ghana, about what they are seeking from investors; and the best ways
to approach business in the respective countries.
• Understand the different business structure options that may be best
suited to a particular venture, based upon objectives such as
ownership, control and funding.

Who should attend?
This programme is aimed at any individual, consultant or organisation that
is currently doing business in Africa, or is interested to do so in the future.

Date: 23 November 2010 to 24 November 2010
Venue: Johannesburg, Johannesburg