Skills programme in public relations writing
Practical exercises to master the art of writing. Creating publicity for radio, television, magazines and newspapers.
•Writing and editing for newspapers and magazines:
How to write press releases, feature articles, captions for photographs.
•Writing for radio and television:
Radio release, mini-documentary, story board, scriptwriting, video news release and producing corporate videos.
•Writing for business:
Speech writing, layout and design of posters, brochures and other publications.
Writing, designing and producing annual reports, newsletters and web pages. Television proposals, video scripts, video news releases.
Entry requirements:
Matric and a fair command of English within a public relations environment.
Assessments:
Continuous practical writing assignments.Open book exam on last day of programme, based on an industry case study.
Venue: Protea Hotel, Cape Town