Marketing for entrepreneurs
No business is too small to have a marketing plan. After all, no business is too small for customers or clients. In addition, if you have them, you need to communicate with them about your products and/or services.
Hosted by Sisibukula, WIF and Mystical Cat.
SMEs often have no understanding of the various methods to market their products and services and are also intimidated by the costs of corporate marketing. This workshop has been designed to introduce entrepreneurs to the concepts of marketing and increasing sales.
Marketing for entrepreneurs evidences that marketing is a system of organisational activities designed to plan, price, promote and distribute (place) something of value (product or service) for the benefit of existing and potential customers - known as the five Ps.
No business is too small to have a marketing plan. After all, no business is too small for customers or clients. In addition, if you have them, you need to communicate with them about your products and/or services.
The workshop covers (but is not limited to):
• Defining marketing
• Marketing plan - the targets, the goals the strategies and tactics etc.,
• Price
• Product - market research
• Place
• Promotion - the brand and the branding, networking marketing and guidelines
• Advertising - the types, the research, the design, the placing and the price
• Publicity - the marketing materials, website, tradeshows and other activities
• Press releases - all the 'inside' tips
• Services - adding marketing elements
• Evaluation
Join Sisibukula at this essential day long workshop.
Presenter - Gwen Watkins
Gwen is the principal member of the Freelancers Writing Services CC consultancy, founded in 1991 from a 1988 partnership. She has been a news writer since 1981, when she joined Thompson Publications as editor of Plastics & Rubber News.
Time: O8.30 - 16.00 (Registration from 08.00 onwards) Please allow additional travelling time to combat traffic.
To book your place for Marketing for Entrepreneurs, please contact:
For Mystical Cat Delegates: Please contact Cat on 011 022 1863 or az.oc.taclacitsym@tac.
For WIF Delegates: Please contact Colleen Larsen on 084 353 9865 or az.oc.ecnanifninemow@neelloc
Everyone else, please contact Nikki Viljoen on 083 702 8849 or az.oc.gnitlusnocneojliv@ikkin
RSVP: Please book no later than 14 October 2010. Space is limited therefore bookings will be accepted on a first pay, first serve basis.
Date: 18 October 2010Venue: Mystical Cat Training Room, Johannesburg
Cost: R950.00 pp (includes breakfast snack/lunch/refreshments and course material)
More info:
NGN House
Riley Road Office Park
15E Riley Road
Bedfordview