SAARF training seminars
The SAARF training will cover the introduction to SAARF and all SAARF research (AMPS, RAMS and TAMS). The SAARF Introductory Training Seminars are not only directed at new users of the SAARF-series of products, but also at those who feel that they would benefit from a 'refresher'.
SAARF will be conducting the Living Standards Measure training.
Tuesday 12 October 2010: 09:30
Cost per delegate is R435 (VAT inclusive).
The content of the workshop will cover the following:
· History / Development of LSM
· Early LSM
· 1993 /1995 /2000 LSM
· New SAARF LSM and LSM Extensions
· SAARF Segmentation Tools (SAARF MGMs, SAARF Lifestyles, SAARF Lifestages and SAARF Attitude Groups)
Attendees will be informed of the stimuli/background that led to the thrust to develop the LSM and its evolution over the years. This will also include coverage of the updates which happened from time to time in the variables and weights as well as the motivation behind the increase in the number of variables over time.
Details about the descriptors of each LSM group and how they changed since the introduction of the LSMs in 2001 will also be given.
Finally, an overview of SAARF's other segmentation tools will be covered.
The duration will be approximately three hours and delegates are requested to bring a calculator with them, as we will also take them through a 'do it yourself' exercise to determine their own LSM® group.
All attendees will receive a SAARF Segmentation CD (free of charge).
Wednesday, 13 October 2010: 09:00-16:30
Cost: R1 325 (incl VAT) per person.
The workshop will cover the following:
Ø Introduction to SAARF and SAARF research
Ø The all media and products survey (AMPS)
Ø Radio audience measurement survey (RAMS)
Ø Television audience measurement survey (TAMS)
Please note: The training does not teach you how to do planning and is also not a practical workshop.
Visit the SAARF website and register under SAARF Training.
Date: 12 October 2010 to 13 October 2010Venue: 54 Queens Road, Bryanston, Johannesburg