Developing a social media strategy for business
As businesses rush to use social media as a business tool, it's crucial to do so strategically. Those that do will will see a dramatic impact on their bottom line.
In this programme we will help you make sense of the technologies and trends and show you how to leverage these for your business. You will be provided with a step-by-step guide on how to develop a social media strategy for your business. We guarantee that you will leave this session with a deeper understanding of social media and its business application.
Social Media IQ founders, Peter du Toit & Lisa Breedt, will explain Social Media in an accessible, user-friendly way.
They'll show you live, on-screen what it's all about.
AGENDA:
1) Having a clear understanding of the new web trends
• Why social media is being referred to as the "Communication Revolution"
• Projected social media developments in the next few years
• Understanding why people visit the web
• Understanding online trust
• Understanding the social media environment
2) Social media strategy roadmap
• Objectives
• Understanding online behaviour of target audience
• Deciding which tools to use
• Understanding social media marketing etiquette
• Content strategy
• Profile setup and training
3) Designing an integrated social media presence on the web
• Development of a central hub
• Development of a content strategy
• Development of a content distribution network
• Understanding the role of social networks
• Understanding developments at Google and its implications
• Case studies
4) The Facebook phenomenon and why it should be taken seriously
(Understanding how to prepare your personal profile for business)
• Security settings
• Pictures
• Video
• Status updates (micro-blogging defined)
• News feeds
• Commenting
• Tagging
• Facebook applications
5) Facebook public pages
• How to use pages for your business
• Page functionality
and much more...
DURATION:
This is a full day workshop including lunch and refreshments.
COST:
R1,747/p
R1,597/p (Early bird discount if paid by Thu, Sept 30th)
TO BOOK:
Complete our booking form or contact us on (082) 218 9486 /
NOTE:
We are limiting this programme to 15 participants. Bookings will be confirmed on payment on a first come first served bases.
Venue: The Codfather Restaurant, cnr Rivonia rd and 1st ave, Morningside, Johannesburg