A full day course, covering three key areas of using social media in your business or organisation. These will be presented by Charlotte Kemp a well known social media explorer, author, trainer and public speaker.
1. Who are you?
If you are personally not on Facebook, or Linked In, then can Google find you?
* Creating personal name recognition
* Building your reputation and establishing credibility
* Leveraging long lost and tentative relationships
* Finding decision makers
* Creating valuable connections and networks
2. To blog, or not to blog
Why the blog is the cornerstone of a social media campaign and when to avoid it.
* Have the power to promote your brand or cause
* Educate your clients
* Be generous with information - it indicates that you have so much more besides
* Be 'findable' by search engines
* Draw out a dialogue with clients
3. Tweets, hoots and chirps
Make yourself heard.
* Looking at applications like Twitter, YouTube, Flickr and Podcasts
* Micro blogging at 140 characters at a time
* Share your information and pass on other good stuff
* How to do research using Twitter
* Provide the same information in different media to meet different needs
4. Complimentary CD - Crash course in social media essentials - Free
Date: 14 September 2010
Venue: Stoneybrae Guest Lodge, Kloof, Durban
Cost: R750
More info: 16 Jameson Terrace
Kloof
Durban
KwaZulu Natal
Date: 17 September 2010
Venue: Pietermaritzburg Chamber of Business, Pietermaritzburg, Pietermaritzburg
Cost: R750
More info: Chamber House
Royal Showgrounds
Chief Albert Luthuli Road
Pietermaritzburg
Kwazulu Natal
Date: 04 October 2010
Venue: Pietermaritzburg Chamber of Business, Pietermaritzburg, Pietermaritzburg
Cost: R750
More info: Chamber House
Royal Showgrounds
Chief Albert Luthuli Road
Pietermaritzburg
Kwazulu Natal