The journal breakfast debate

The Journal - Breakfast Debate

In today's times - is a cause worth it?
Altruism. Corporate responsibility. Philanthropy. These are often used to describe cause-related marketing, an activity in which businesses join with charities or 'causes' for the benefit of the cause - and the company. Both parties should win - but do they?

Embracing a cause should make good business sense. Nothing builds brand loyalty among today's increasingly hard-to-please consumers like a company's proven commitment to a worthy cause that pulls at an emotional level. All things being equal, most consumers would rather do business with a company that stands for something beyond products.
Cause-related marketing can, and should, become a cornerstone of your marketing plan, highlighting your company's reputation - but ...how do you make sure you do it correctly?

The hour long session will be robust, provocative and entertaining under the banner of Jeremy Maggs. A word of advice these sessions book out early, and public relations manager Megan Larter is waiting for your mail!
This month's marketing breakfast takes an in-depth look at cause-related marketing with a range of experts.
The panel includes:
• Joanna Oosthuizen - Managing Director of Ogilvy PR
• David Barnard - Executive Director of the South African NGO Network (SANGONET)
• Dr Ivan May - South Africa's pioneer in the area of Cause-Related Marketing
• Trisch Rosema - Trustee of the Dis-Chem Foundation
• Marilyn Dutlow - Director of Procter and Gamble's Pampers/UNICEF 'One pack one vaccine' campaign

Time: 07h00 for 07h30 to 09h00

Date: 24 August 2010
Venue: Michelangelo Hotel, Sandton, Johannesburg
Cost: R395 subscribers/R495 non-subscribers (ex. VAT) includes breakfast/parking

More info:

L'Incontro Ballroom, the Michelangelo Hotel, Nelson Mandela Square, West Street, Sandown. Use the West Street entrance for ease of access to the hotel