Corporate publications: write/edit/manage them
This highly practical course is a must for all professionals interested in writing for corporate publications. This includes everyone from directors to media liaison personnel in public and private sectors and civil society organisations.
In just five days you'll acquire essential journalistic techniques and learn how to apply principles of creative writing to better reach your target publics
Course outcomes: by course end you will be able to:
• Understand the significance of corporate publications, a powerful tool in organisational communication
• Meet the expectations of target publics
• Use interview and research techniques
• Brainstorm and mindmap to find the 'story'
• Structure your features for maximum impact
• Apply principles of creative non-fiction
• Use language to colour your writing
• Write engaging corporate profiles, highlighting the person behind the issue
• Edit and tighten copy
• Understand principles of layout and design
• Manage production
Venue: To confirm, Cape Town