Handling the media
Aimed at organisational spokespersons, public relations and communication executives, this highly practical programme will show participants how to have a mutually advantageous relationship with the media. Acquire insight into ways of getting publicity when talking to the media by using time-proven techniques. Learn how to prepare for press, radio and television interviews, how to set up effective media functions and write media releases that make an impact.
Acquire insight into ways of getting publicity when talking to the media by using time-proven techniques. Learn how to prepare for press, radio and television interviews, how to set up effective media functions and write media releases that make an impact.
Course outcomes:
• Understand the needs of journalists and interact with them appropriately
• Apply techniques of mass media liaison to get you corporate message across
• Identify and package your different messages for 'media consumption'
• Put your messages into soundbites to grab media attention and reach target publics
• Write strategic press releases that journalists will use
• Organise effective media briefings and functions
• Turn any media interview to your advantage
• Write opinion pieces and letters for publication
Venue: to confirm, Cape Town
More info:
9 Jubilee Rd
Parktown