Social media for social good

The 'Social Media for Social Good' presentation is presented by Mike Saunders in association with Pleiades Media at the Sandton iStore, Apple Auditorium.

Social media for social good was first coined by Catherine Jenkin, and it speaks about the potential to do social good through social media platforms. Non-profit organisation marketing is all about building relationship and turning those relationships into communities that love to make a difference in the world. The social nature of social media makes it a perfect fit to see these changes that place and spread to new potential markets.

Through social media there are opportunities to enhance your communication, pledge and donation drives, public opinion and volunteer support.

The "Social Media for Social Good" presentation looks into the tools available across a multitude of social media platforms that will help to achieve online communication success. The presentation will also help you start building an online communications strategy for your organisation. We don't only look at social media, but take an integrated approach to online payment, search engine marketing, email, blog and social media marketing.

Date: 27 August 2010
Venue: Sandton iStore, Johannesburg
Cost: R 1 200, 00