Google AdWords introduction
USB Executive Development (USB-ED), in collaboration with Google, presents the Google AdWords Introduction Programme. This programme will introduce you to Google AdWords and the power of online advertising. Participants will be equipped with the necessary strategies and techniques for creating and optimising their online AdWords accounts.
What sets this intervention apart?
This is the first step towards becoming a Google Advertising qualified individual. You will learn from a former Google employee and Google Advertising Professional (GAP) trainer.
During the course of the programme, participants will work on live accounts, using a vast amount of online learning resources. The facilitation sessions will include working on the AdWords system, as well as case studies direct from Google. The programme will provide a step-by-step guide for creating an AdWords account, as well as an overview of the Pay Per Click advertising model.
This programme can be followed up by the Google AdWords Advanced Programme.
How would you benefit?
On completion of this programme, participants will be equipped to:
• know the benefits of AdWords and its basic features
• understand the difference between SEO (search engine optimisation) and
PPC (pay per click)
• create and run a basic AdWords account
• identify keyword types and keyword selection
• write focused and targeted ad copy
• understand the importance of landing pages, targeting and account
structures
• differentiate between content and search targeting
• create basic reports
• manage campaign budgets
Certification
Participants will complete the Google Fundamentals exam and, upon successful completion, receive a certificate of competence from the University of Stellenbosch. Completion of the Introductory and Advanced programme will equip you to meet certain criteria for GAP certification.
Venue: Bellville Park Campus, Cape Town