The purpose of this one-day training course is to teach delegates the skills required for conducting a successful interview with the media, to enhance company and personal image through the media, and how to develop better media networks. A must for government officials as well!
The importance of professionalism, and how to come across professionally
How to deal with the media confidently
How to handle an interview - Radio, television and telephonically
Answering questions and surviving the really tough ones - Bloopers and how to survive them
Listening skills
How to stay in control of the issue and interview
Critical issues to be considered when dealing with the media and the rules in a public relation crisis
Facing the media - the cardinal mistakes we make such as - there is no such thing as "off the record"
The press release
Body language for television appearances
Voice techniques for radio, television and over the phone
Self motivation and state control for interviews and better all round performance - you will learn you control these yourself
Thinking on your feet techniques - the art of quick thinking
Checklist for an effective press release
What to do when you cannot comment
Television and radio checklist
Special TV tips
The importance of company brand or team brand, image and sponsors.SHOW TIME: Delegates will conduct industry specific live interviews on camera.The videos are yours to keep.
The media can be a positive marketing tool or a nightmare.
Learn the tricks by a Services SETA and SAQA accredited communication trainer with over 10 years experience with mass media.
Workshop Details:
Time: 08h30 to 16h00
This workshop is highly specialised and demands a facilitator with practical experience as well as the appropriate and relevant qualifications. Delia Thompson the Managing Director of The Communication Academy presents this workshop personally.
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Date: 11 August 2010
Venue: Midrand - Pheasant Hill House, Johannesburg
Cost: R3200.00 (Excluding VAT)
More info: (refreshments and luncheons hosted)