Basic principles of PR and communication
An intensive programme to prepare you for the full scope of public relations functions. Ideal for anyone wanting to enter the dynamic world of public relations as well as practitioners with less than four years' experience.
COURSE CONTENT:
oSpecial events management for exhibitions, launches, conferences, etc.
oPublic relations as a profession, ethics and requirements of consultants and practitioners
oCompiling public relations campaigns and corporate social investment projects
oLayout, design and publication of newsletters, web pages, annual reports, etc.
oMarketing, sponsorships and promotions
oMedia liaison, media kits and writing press releases
oPresentation skills and interpersonal communication
Entry requirements: Grade 12 (matric)
Assignments: Three written assignments
•10 days full time in two blocks of five days each.
Date: 26 July 2010 to 29 November 2010Venue: East London, East London
Cost: Reasonable prices
More info:
Eastern cape