Spreading the marketing message
This training system on spreading the Marketing Message focuses on the way in which you communicate the merits of your product or service to potential customers, this course will guide you through the process of developing a sound plan for advertising or promotion that is efficient, cost effective and produces results.
Learning Outcomes
* Assess the various options in promoting or advertising a product or service.
* Demonstrates that specific promotional steps can lead to certain results in the market.
* Develop a message spreading strategy that is appropriate for you.
Course content
* Marketing communication
* Promotional mix
* Advertising
* Sales Promotions
* Development of a marketing plan
* Specific strategies to be taken
* Co-ordinating public relations efforts
* Sales staff training
* Becoming consistent
* Possible MPR tactics
Target Audience
Any indivual or manager responsible for planning, selling, promoting or delivering a product or service to market. A variety of practical examples will be used, which will be current and relevant to the workshop and audience.
What's included?
* Personalised certificate of attendance
* Instructions by an expert facilitator
* Specialised manual and course materials
* Coffee/Tea/Eats and Lunch
Venue: Fourways
Cost: R1 695 + VAT per delegate
Date: 07 July 2010
Venue: Fourways
Cost: R1,695 + VAT per delegate
Date: 06 July 2010
Venue: Pretoria
Cost: R1,695 + VAT per delegate
Date: 09 July 2010
Venue: Durban
Cost: R1,695 + VAT per delegate
Date: 08 July 2010
Venue: Cape Town
Cost: R1,695 + VAT per delegate