It seems logical for the European legislation to apply rules to television-like services in so far as these services compete with traditional broadcasting. There is no argument as to why editorial content provided via a different platform should be treated differently. Also, the provisions now applicable to video-on-demand services do not really come as a surprise.
Already, YouTube has conquered your PC and mobile. However, what happens if YouTube conquers your living room, too - and in high-definition television quality? With IPTV (Internet protocol television), that is possible, and the race to see who will be best-positioned in the digital living room of the future has already started. IPTV is being called the "fourth TV broadcasting channel," after satellite, cable and terrestrial broadcasting.
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