Power branding and strategic communication forum
Build up your brand to become your company's most valued asset
This Power Branding and Communication conference will take you beyond marketing basics and give you a behind-the-scenes look at how heavy-hitters in corporate world are building their brands to almost iconic levels. Gain from their successes and apply their practical strategies and techniques to your existing and future branding initiatives. Learn to maximize competitive advantage and drive business results.
This truly unique opportunity will provide you with solid practical knowledge and experience needed to create a sound and integrated approach towards corporate branding and communication.
*Discover how to involve employees in corporate branding process
*Learn leading strategies on how to develop a strategic communication plan to deliver the brand promise
*Take a look at effective strategies for reporting on CSR activities
*See how to go about translating a land-based brand into a compelling internet-based branded image
*Examine the most important steps to achieving strong brand recognition and how to make your corporate brand stand out from the crowd
*Discover the latest practices for effective internal branding
*Explore best practices for developing communication strategy for a global brand
Venue: Monte Casino, Fourways, Johannesburg
Cost: R7 999