Applying social media to business challenges
Learn how to use apply the various Social Media principles to your business in order to interact with your consumers and build strong brand-consumer relationships.
About the course:
This six-week course will focus on case studies that illustrate how the tools of Social Media have provided solutions and opportunities for dealing with real business challenges. The weekly modules will cover:
1. An introduction to Social Media
2. Engaging with your consumers and building online communities
3. The use of Social Media tools as direct sales channels
4. Managing the online reputation of a brand using Social Media channels
5. Social Media and customer service
6. Increasing awareness about a brand using Social Media
Venue: Distance-based
Cost: R5900
More info:
The course is completed online via the Quirk Learning Centre.