The heavy chef digital marketing course
Whether you're a business owner, a marketing manager or a staff member, if you need to get up to speed with the world of online marketing, this course is for you
Practical and accessible, The Heavy Chef Course has been designed to stick in your mind with interactive exercises and memorable examples.
It's useful for people trying to make the jump from traditional marketing to online marketing and aims to give you a solid foundation in digital marketing, with good case studies.
Broken into three logical sessions, it focuses on the following:
**Day One: Strategy**
Clarifying objectives
Marketing and branding
Calls to action
Personas
Competitive analysis
Digital Strategy
**Day Two: Development**
Designing for web
Digital Content
Managing the development process
(or 'keeping grumpy programmers happy')
**Day Three: Ongoing**
The campaign toolkit
Find the gap
SEO and Link Building
Social media
Mobile marketing
Newsletters
Analyse this (monitoring for success)
Venue: Cape Town