Car manufacturer rebrands
Following the sale of its Chrysler partner to an American company earlier this year, DaimlerChrysler South Africa has now formally changed its name to Mercedes-Benz South Africa, in line with similar changes to other subsidiaries worldwide.
As from Monday, 10 December 2007, the company will trade under the name Mercedes-Benz South Africa.
Chairman of the local company Dr Hansgeorg Niefer says, “This name stands for a company with solid roots in South Africa and a strong tradition stretching over 53 years. This name change in no way affects our present contracts and undertakings. It is ‘business as usual', with a fresh focus and renewed energy.”