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Stop before you shopAccording to the BIGresearch American Pulse Survey of 4,069 respondents in the US, 52.1% of consumers say they would rather receive a gift card or cash for Christmas. One reason for this preference may be that consumers do not like gifts that were chosen for them. 45.4% of those who received clothing as a gift in the past did not like or did not wear it. Another possible reason is that 46.3% of those who participate in gift giving/receiving during the holidays say they hate to return gifts because it is a hassle. As Americans get in the holiday spirit this year: Regarding mood of the consumer this year: Other key findings regarding the Holiday season (of those who participate in gift giving/receiving during the Holidays): To contact BIGresearch and access the report, go here. |