New buzz marketing tactics course

This intensive module examines how best to use the engagement power of social marketing phenomena and how these can be integrated with traditional online communication approaches.

It examines online markets, clarifies the issues, and shows you how to jumpstart your use of the web as a vehicle for building profitable relationships with the online consumer.

* Conversation marketing: the web as a communications medium
* Advertising and PR in a social media world
* Best web 2.0 tactics for branding and response
* Key rules for engaging the new consumer
* Using blogs, RSS, podcasting in PR and marketing
* How to leverage social media for great search engine rankings
* Creative ways to use online video as a marketing channel
* Key trends in mobile marketing
* Integrating mobile with offline/online campaigns
* Marketing with Facebook, Twitter and other social networks
* How to exploit Facebook branded pages, groups, and widgets
* Using the Social Marketing Lens to magnify and focus your
online presence

We can help you develop a digital strategy for your business that will captivate your customers, grow your markets, and leave your competitors in your dust.

What previous participants have said?

'The wealth of information shared during this session was fascinating. There is so much to learn about the industry that it becomes overwhelming. It's refreshing to have found a knowledgeable, authentic source of information that has provided a simple, easy to understand glimpse of new buzz marketing.' C. Laroque

'So much valuable insight, practical examples in one word great.' P. Gordon

'Hugely insightful, forward thinking uncomplicated the subject matter, not intimidating and generous with advice and information.' G. Crocker

'Opens ones eyes to endless possibilities for using online platforms for interaction between brands and consumers.' W. Seyama

Date: 27 July 2010
Venue: 9am - 5pm, Durban
Cost: R 2600 incl VAT, incl lunch & refreshments (Group & Early Bird discounts apply)