Marketing a consulting practice

Build a reputation and name recognition and position yourself as an expert using social media and other best practice techniques. It will empower a delegate to develop a Marketing strategy that will work for any consultancy.

In particular the workshop deals with leverage points that you can use* and any other tips or hints to make you successful in your endeavours. Researchers in systems thinking speak about leverage points* - those small, well-focused actions that can, when used at the right time and in the right place, produce significant, lasting benefits exponentially beyond the effort required to take the action step itself.

This workshop covers from consulting marketing strategy tips to social media and ''street smart skills''.

If you are new consultant, a seasoned professional services provider, a business practice and/or business development manager or a junior associate hoping to become a senior partner in the business, or just interested to gain knowledge of practical do it yourself marketing techniques; this workshop is ideal for your learning needs.

If this is you, then read on!

Space is limited to 20 attendees. Register today!

Marketing a consulting practice

This new and revised edition of my workshop incorporates the best that consultancy marketing experts around the Globe has to offer and more.....and is based on more than 20 years worth of research about what works in consulting marketing.

Register by e-mailing

Please feel free to pass this message on!
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- Where:
Hotel Apollo, Randburg, Johannesburg (Just a few km's from Monte Casino)
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Marketing a consulting practice

Research has shown that the key determinants of making money as a consultant are status and credibility. This program will help you to build a formidable reputation in the market and workplace. One that will attract customers to you! This workshop is about how and why to be a "Rainmaker".

In a nutshell, it is about low cost, no cost ways to have clients beat a path to your door.

- New and improved!

- Latest research on what works in professional services and consultancy marketing including the use of Social Media such as Blogging, Facebook, Twitter and Linkedin

- More emphasis on guerrilla marketing and practical ways to market a consultancy

Restructure your marketing plan and chose the methods that works for you.
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Always, we'll cover:

What works and doesn't work in professional services marketing, best practice techniques, what leverage points there are that you can use* and any other tips or hints to make you successful in your endeavours. Researchers in systems thinking speak about leverage points* - those small, well-focused actions that can, when used at the right time and in the right place, produce significant, lasting benefits exponentially beyond the effort required to take the action step itself.

- What will you learn to do?

In this Workshop you'll learn:

* How to market yourself smarter, faster, and more competitively
* How to use the Law of Attraction, reputation and name recognition, so that customers will come to you rather than you go to them
* How to find new opportunities to capitalize on your knowledge and skills
* How to develop a Marketing strategy that will work for your consultancy
* How to plant seeds now for a harvest in the future
* How to win up to 80% repeat and referral business
* How the buyer thinks when considering high cost, abstract services
* How to positioning yourself as an Expert
* How to build a reputation and create a name for yourself
* Ethical, professional, client centred sales techniques
* How to use low cost ways of gaining professional exposure
* How to reach clients using personal and impersonal tactics
* Practical tips and techniques for success.

..... and much, much more.

Handouts and exercises will get you thoroughly involved in the planning process, creating a fast-paced workshop! A Workshop at which you will learn skills and tips that will enable your marketing efforts to become even more impactful.

- Benchmarking

How can you increase your chances of success? By learning from those who are successful you can shorten your own learning curve and the path to success in your chosen endeavour. Learning from other colleagues about what works and doesn't work for them is a powerful tool and quick learning method.

- want your consultants trained in-house?
Contact me about bringing in customised training on-site to your staff, as well as talks and demos for your conferences.

It's a complete package for the independent consultant, or anyone responsible for marketing and selling intangibles, or developing their consulting practice.

- Costs: R2450 per person excluding. Vat = R2793 VAT inclusive. Registration closes 20 May 2010.

Three or more delegates from same company - 10% discount

To register
e-mail for a registration form (Note: Payment is required prior to event- at close of business on the 20th May - email me with questions - Please note that seating will be limited and that only a maximum of 20 consultants will be accommodated. So register quickly if you would like to secure your seat.)

- References

This is what certain delegates had to say about previous workshops:

Dear Deon
I found the course very insightful. For me one of the greatest benefits I received was to interact with others in similar positions, facing similar challenges, facilitated by an expert. Where else can you get that? Certainly not at a marketing conference/exhibition, not in a lecture situation nor through online forums (people are concerned about confidentiality). This is one area where I think you could potentially market the course. Thanks for a great session. Leanne Pinnock - The IQ Business Group

Many thanks for your interesting workshop. It was an excellent experience that I thoroughly enjoyed. Your presentation was stimulating and provided plenty of good ideas and much food for thought. Interacting with the other participants was extremely valuable and has provided some useful contacts. - Dr Michael Glencross, Head, School of Business, Bond SA

- The facilitator
Deon Binneman, one of the world's leading authorities on reputation management, understands business, consultancy and individual reputation and how they can add exciting new dimensions to your marketing at practically zero cost. And he has the examples to prove it works!

Hope to see you there!
Space is limited to 20 attendees. Register today!

This workshop is subtitled ''Learn How to Market and Sell Professional Services'' and is targeted at the following audiences: Consultants, Professional Service providers, Business Development Managers, Practice Development specialists, Professional Salespersons, Entrepreneurs and those interested in starting and managing their own consulting practices.

Date: 26 May 2010
Venue: Hotel Apollo, Ferndale, Randburg, Johannesburg
Cost: R2450 exc. VAT - See above

More info:

http://www.hotelapollo.co.za