Interactive social media marketing tools

- Do you know your tweets from your twits?
- Your myspace from your facebook?
- Can Youtube be an effective marketing tool or is it a
teenager's space?
- Are you able to blog effectively?

Do you feel comfortable exploring new media initiatives in your business? As a communicator, do you feel confident advising on various social media tools?

frayintermedia is offering an introductory workshop on new media tools targeted at all communicators - journalists, public relations executives, marketers - exploring new platforms to get their message across.

The workshop includes:
Introduction to interactive social media tools including:
Facebook
Twitter
You Tube
My Space
Googlewave

Using media tool effectively including:
- Using Twitter for networking and intelligence gathering
(finding sources for journalists);
- Profiling initiatives on facebook;
- Ethical considerations;
- Building relationships and starting conversations with your
audience.

Effective blogging with a focus on:

- Understanding how readers interact with blogging
- Guidelines for effective blogging
- Understanding and growing your audience
- Linking your blog to social media networks
- Writing skills
- Effective blog structures
- Good writing tips
- Self-editing Skills
- Multimedia tools to consider (eg. Videoblogging)

At the end of the workshop, participants will have received:
- An overview of social marketing tools, their effectiveness and
Their uses;
- Guidelines on using facebook effectively including starting a
Fan page;
- Guidelines on using Twitter, growing your followers and
Effective tweeting techniques;
- Understanding how You Tube works, how it can be utilized to
Grow your profile;
- An understanding of new trends in internet usage;
- Tips on how to develop one's profile across all popular social
Media and integrate information;
- Blogging guidelines.

Space is limited due to the interactive nature of the training. Early bird and group discounts available.

The workshops will be held at frayintermedia in Johannesburg on

June 8 - 10, 2010
Cost: R2 400 excluding VAT

Early bird and group discounts available:
25% discount to anyone registering and paying by Monday, 17 May and also to groups of three or more from one organisation.

There is also a 25% discount for any community, freelance journalists and post grad journalism students.

To register please complete and return the attached reply form, together with payment confirmation to:

Samkele Nkabinde on 011 341 0767 or email .

Date: 08 June 2010 to 10 June 2010
Venue: Frayintermedia, Johannesburg
Cost: R2 400 excluding VAT