Designing websites for business success

Learn a structured approach to website development, clarify technical terms and concepts, and receive powerful methodologies and guidelines for making sure that the site your developers and designers build for you is customer centric and delivers on business objectives.

The 13 requirements for a commercially effective site plus:

* Designing and testing Usability
* How to use personas and scenarios
* Key rules of Information Architecture
* Developing Functional Requirements
* Defining your Content Strategy and writing for the web
* Converting visitors into customers
* Choosing and managing a web site developer
* The 7 step methodology for professional site development
* Software tools for management/collaboration
* Testing
* Metrics for measuring effectiveness and improvement

The never-ending global explosion of digital innovation presents either welcome growth opportunities or serious business threats, depending on how strategically positioned you are to deal with it. Get to know ‘The New Consumer'.

What previous attendants have said:

‘The information and perspectives presented are in my experience, simply not available elsewhere, which seems incredible since such knowledge is so crucial to truly successful web development. The presentation of the course was brilliant - engaging, brilliantly insightful and clear.' V. Vukovie

‘For anyone involved in website design this is a must. It incorporates the e - Marketing elements which should be the guiding element of the design.' V. Kotze

Who is britefire?

Britefire was founded by e-marketing and e-learning pioneer Godfrey Parkin and global e-marketing and e-commerce guru Karen Parkin, who built their reputations over nearly 30 years in the USA and Europe. They have been responsible for driving digital initiatives since the web began, and have an intimate familiarity with emerging trends.

Godfrey's primary expertise is in creating and implementing business strategies that build profitable relationships with the online consumer. Karen has a mastery of state-of-art e-marketing and business and management processes. She has walked the walk in major projects and in real-world business experiences.

Our methodologies for crafting digital business strategies are analytical, innovative and proven. We are able to separate hype from reality, clarify where your industry is headed, and conceptualise the business models and structures that will keep you strong.

We develop digital marketing strategies, and implement web projects that move the e-marketing performance of our clients to the next level. We provide strategy consulting, e-marketing implementation and business-based training services in all key dimensions of digital marketing.

The company's principals have a real depth of local and global experience in business development, marketing, market research, applied web technologies, e-commerce and corporate strategy.

Date: 28 May 2010
Venue: Cape Town
Cost: R 2600 incl VAT, incl lunch & refreshments (Group & Early Bird discounts apply)

Date: 03 September 2010
Venue: Cape Town
Cost: R 2600 incl VAT, incl lunch & refreshments (Group & Early Bird discounts apply)

Date: 19 May 2010
Venue: Johannesburg
Cost: R 2600 incl VAT, incl lunch & refreshments (Group & Early Bird discounts apply)