Search engine marketing course
This module provides an up-to-date and thorough insight into search engine optimisation (SEO) and contextual search advertising. But it goes way beyond these tactics.
SEM is the set of strategies and techniques that increase your visibility on search engine results pages, increase the click-through rates to your site, and maximise your conversion of visitors to customers.
This module will give you the skills to do that.
* Search engines demystified
* Ten keys to search engine optimise (SEO) a site
* Developing a search marketing strategy
* Keyword research - the foundation of all online success
* Common obstacles to search rankings
* Linking strategies
* How to create and manage a powerful pay-per-click campaign
* Bidding strategies and search advertising
* Designing landing pages that convert
* Using metrics to gain a competitive advantage
* A/B split testing
* How to select and manage a SEM/SEO partner
The future of your business is now, more than ever, dependent on your ability to create, anticipate or adapt rapidly to digital market shifts. Your strategy has to be smart and agile.
How do you stand out?
What previous attendants have said:
'It was informative and enlightening. Powerful in its simplicity. Godfrey is thorough and very knowledgeable, approachable and flexible.' T.Springhall
'Course is simple. Godfrey is an expert in the field. Was a little nervous with all the "black hat" stuff out there, but he knows what he is doing. Touches on a wide range of marketing strategies, up to date in terms of hottest trends etc. On top of what is happening. Really NB in industry that moves and changes so quickly.' M.Colyn
'Opened up a new world, very informative and practical. It met all my expectations.' V.Jem
'Life and business model changing experience. Thank you Godfrey - this has been an awesome experience....I am inspired.' J. Davies
Date: 27 May 2010Venue: Cape Town
Cost: R 2600 incl VAT, incl lunch & refreshments (Group & Early Bird discounts apply)
Date: 02 September 2010
Venue: Cape Town
Cost: R 2600 incl VAT, incl lunch & refreshments (Group & Early Bird discounts apply)
Date: 06 May 2010
Venue: Johannesburg
Cost: R 2600 incl VAT, incl lunch & refreshments (Group & Early Bird discounts apply)