New blend, new bar

Launching this month, the new Lunch Bar Dream has been created to give consumers much more thanks to the blend of peanuts, wafer, caramel and crisped rice wrapped in Cadbury Dream white chocolate.

The Dream debuted in 2004, and stayed for a limited period, but such was its success that the company has decided to bring it back as a permanent line.

In-store displays across major SA retailers will reinforce the modern and impactful pack design.