Expert Series: new ways to engage the media
New Ways to Engage the Media is a complimentary event for PR and Corporate Communications professionals to celebrate the launch of the new Dow Jones Media Relations Manager.
Hear first-hand about the growing importance of social media and video as a news gathering and news-sharing medium and how PR and corporate communications professionals can interact with this latest news platform, as well as traditional online news.
From 8.30am - 11.00am
Agenda:
8.30am -Welcome breakfast and coffee
9.15am - Rethinking your business communication and consumer PR strategy
Willem S Eksteen, Founder of Stone Consulting
Drawing on sound international experience and proven skills, Willem will show you how to identify audiences, create compelling stories and integrate ideas, get those stories and ideas to your appropriate audiences and lead them directly into the business process. This is a practical discussion about the new reality of business communication and consumer PR from the founder of Stone Consulting, leading strategy and communication consultants.
10.00am - A practical demonstration on how to target and engage the media more effectively
Maureen Russell, Dow Jones
Find out how PR and Communications professionals can pinpoint and engage journalists and key influencers with targeted messages by harnessing traditional and social media alongside journalist and blogger contact data.
10.30am - Panel discussion: PR that makes the news
Jacob Thompson, Regional Director, Dow Jones, will chair a discussion on what it takes to make PR newsworthy and what companies have been doing to embrace social and new media. The panel will include Louise Marsland, Editor in Chief AdVantage magazine, Peter Wonacott, South Africa Correspondent, Wall Street Journal and Willem S Eksteen, Founder of Stone Consulting.
Venue: The Venue Melrose Arch, Johannesburg
Cost: Free