e-Guru: Power packed internet marketing workshop

Attend this two-day Internet marketing workshop in Cape Town or Johannesburg to learn how to pack a punch and level the playing field online.

Day One:

- The Internet and Online Marketing in South Africa
- Planning your eMarketing Strategy
- Unpacking the eMarketing Tools
- 8 Steps to planning your eMarketing strategy
- Is e-mail Marketing dead?
- e-mail Newsletters vs. Promotional e-mails
- Effective e-mail techniques
- How to avoid beeing blacklisted as spam e-mail
- Writing for the Web
- Planning your online content strategies
- Writing for search engines and human beings
- Online copywriting tips
- Web PR
- Online reputation management
- Article Marketing
- Content Generation

Day 2:
- Search Engine Marketing
- SEO vs. Paid Search
- Monetizing your webiste with Google AdSense
- Google AdWords
- Paid Search Campaign Management
- Search Engine Optimisation (On and Off-site Factors)
- Black Hat and Spammign Techniques to avoid
- Social Media Trends in SA
- Social Media and SEO
- Social Media for Business (Facebook, Twitter and LinkedIn)

Date: 24 June 2010 to 25 June 2010
Venue: Best Western Cape Suites, Cape Town
Cost: R3 950 plus VAT (Early Bird) / R4 680 plus VAT (Standard)