Marketing techniques workshop
The workshop has been designed to assist Marketers (and everyone in the organisation is a Marketer) to understand their markets, customers and key account planning.
Attendees will know the importance of proper segmentation, customer profiling and key account planning. They will have a tool to use which will simplify this fundamental Marketing process enabling them to plan, manage and report in a simple and effective manner using a tried and tested method with tools and templates for efficient Marketing strategies.
Who should attend:
• Marketing
• Sales
• Business Development
• Product Management
• Anyone starting or running a business or division and interested in a practical approach to Marketing techniques
The format is a half-day workshop where the fundamentals will be presented after which practical examples will be worked through and discussed. There will be both theoretical (although adapted for simplicity) and practical side to the workshop.
Date: 25 March 2010Venue: Centurion
Cost: R 1800 ex vat
More info:
Lunch is included
Date: 26 March 2010
Venue: Centurion