World Sports Betting ad taps into South Africa's love of the Springboks

World Sports Betting's choice of familiar South African comedic duo, Leon Schuster and Alfred Ntombela, for its 2019 Rugby World Cup ad campaign may resonate with die-hard rugby fans.

This TV commercial links its inspiration to the passionate support of the Springboks that South Africa has, while tapping into the intensity of the sport.

In some of their films, Schuster and Ntombela, have for years supported the Springboks from songs to cameo appearances of the team’s gear in some productions.

It is also evidenced by the now-popular, "Hie' Kommie Bokke", which can be seen as a war cry that is synonymous with the pair.

At the time of airing this ad, the country is gripped by Rugby World Cup fever and the Springboks are punted as one of the favourites to be crowned champions.

The commercial’s nostalgic approach with South African favourites; a braai, snacks and beer on rugby day, plays well into the country’s love of sport and a good old laugh.

The World Sports Betting ad reminds South Africans to place their bets.

Agency and team credits

Ad title: World Sports Betting Rugby World Cup 2019
Country: South Africa
Client: World Sports Betting
Creative agency: Press Play Films SA acted as agency and production company on this project
Account director: Tina Dearlove
Executive creative director: Nick Dearlove
Copywriter: Lewis Lehman (scriptwriter)
Production company: Press Play Films SA
Recording studio: Produce Sound
Executive producer: Tina Dearlove
Music and sound design: Joe Darling
Agency producer: Tina Dearlove
Director: Nick Dearlove
Director of photography: Chuanne Blofield
Production art director: Black Maverick
Editor: Jordan Koen
Post production: Mushroom Media
Stills photographer: Nick Lourens

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