Marketing and advertising in townships
Township consumers may not have the largest disposable income, but their combined purchasing power and brand loyalty makes them extremely important consumers to understand and marketers will be missing out if they do not step up their skills in getting to know the hearts and minds of township consumers and how they make their purchasing decisions.
As marketers, we spend too much time looking at our target audiences as just consumers. We spend very little time in looking deep into what makes these consumers who they are as people. The inability to make this shift results in marketers not being able to connect effectively with their critically important target audience. Township consumers
may not have the largest disposable income, but their combined purchasing power and brand loyalty makes them extremely important consumers to understand and marketers will be missing out if they do not step up their skills in getting to know the hearts and minds of township consumers and how they make their purchasing decisions.
Attend this one-day seminar and hear trends, insights, case studies and practical information needed to develop your brand in the townships.
Speakers participating include:
- Jacques du Preez, CEO, Provantage
- Gordon Parkin, Director, Brandscape Marketing
- Lebo Motshegoa, Managing Director, Foshizi Black Consumer Insights Agency
- Dr George Nyabadza, General Manager: Marketing, WesBank
- Tumisang Moatshe, Youth Strategy Consultant, Youth Dynamix
- Jason Steward, MD, Have you Heard
- Louis Seeco, Author and Founder of BrandPilgrimage
- Wendy Cochrane, Consumer Insights Agency
Venue: The Crowne Plaza, The Rosebank. Johannesburg, Johannesburg
Cost: R4250 including VAT