2010 Scorecard: Hosting the Best World Cup Ever
This BrandOvation Keynote Address, presented by international brand leadership expert, Dr Nikolaus Eberl (featured weekly on CNBC and in the Business Day) examines the drivers of brand advocacy in delivering South Africa's 2010Promise of "hosting the best World Cup ever".
The 2010 Scorecard measures the Ten Determinants of delivering President Mbeki's Brand Promise to “host the most successful FIFA World Cup ever”. Based upon the benchmarks established by previous hosts, the 2010 Scorecard measures South Africa's Net Promoter Score (NPS) within the Tetragon of Brand Advocacy, i.e. benchmarking the 2010 FIFA World Cup against the Perceptions of Visitors, the Host Nation, Sponsors, and the Media.
Delegates will receive a copy of Dr Eberl's book "2010 Scorecard: Converting Visitors to Brand Advocates".
For more information, go to www.2010scorecard.com.
Date: 11 March 2010Venue: BrandOvation Campus, Johannesburg
Cost: R575
More info:
Auckland Park