Writing for the web workshop

Writing for the web is very different to writing a document that will be printed or for the traditional media. Studies show that we don't read a web page the same way we do a printed article or document.

The workshop is divided into two, half-day sessions and focused on arming you with 16 practical techniques and tools that can be applied to any online content straightaway. Polishing your copy using these techniques and guidelines will make it more accessible and effective.

Who should attend?
Suitable for both seasoned and novice writers, the Writing for the Web workshop is intended for anyone who has to create or edit content for the web, including copywriters, journalists, website editors, bloggers, webmasters, content managers, communication managers, intranet contributors, usability engineers, together with pr, sales and marketing professionals.

What will you learn?
• How audiences read online and what this means for us as writers
• The essential principles and conventions of great web copy
• How to adapt print content for the web
• How to structure and organise your copy well
• What you need to know in terms of Search Engine Optimisation (SEO)
• How to develop your own style as an online writer
• How to connect with your reader and write with impact

About the facilitator
Accomplished editor and writer, Malcolm Stone, has written for numerous South African and international magazines and held senior editorial positions on several European publications. His work has also been regularly featured in Unisa English Study Guides. He has been writing web copy since 2000 and has helped over 250 organisations develop their online content, including Absa, Clover and Internet Solutions.

Date: 05 March 2010
Venue: Orange Tree Studios, Johannesburg
Cost: R3,125 (ex VAT) per session

More info:

Held at Orange Tree Studios’ training centre in Johannesburg, the workshop is divided into two, three hour sessions. The sessions are held a few days apart to give participants enough time to complete the brief ‘homework’ tasks set and the facilitator time to review them and provide detailed feedback.

Due to the interactive, hands-on nature of the workshop, numbers of participants are kept deliberately low and will, usually, be less than eight per session. Refreshments and snacks are provided.