Direct Marketing Conference

The conference programme includes award-winning direct marketing experts and top companies who will discuss topics such as creativity in direct marketing; utilising direct mail; database management & analytics; data privacy; enterprise relationship management; multi-media marketing; mobile marketing and much more!

Case studies from leading companies such as MTN, RamsayMedia, Ford and Vodacom will also be shared.

CONFIRMED TOPICS & SPEAKERS INCLUDE:

- Great campaigns start on the inside (Enterprise Relationship Management)
Michelle Perrow, Strategic Director, Lesoba Difference

- MTN case study: Integrated CRM campaign focusing on customer lifecycle from acquisition to churn management
Megan Arthur, General Manager: Customer Development and Retention, MTN South Africa

- Multi-media marketing - go shake their hands where ever they are!
Dean Dicks, Associate Publisher, RamsayMedia Automotive (CAR/WIEL and Leisure Wheels Magazines)

- The art of customer centric direct marketing
Natalie McCrae, Principal Consultant, 5one

- Convergence marketing - the new integration
Brendan Wade, Managing Director & Stuart Stobbs, Executive Creative Director, studio4332 - a proximity worldwide affiliate

- Measuring & tracking online advertising
Diane Charton, Managing Director, Acceleration Media

- When will we have a paperless society? A critical look at the future of and how to optimise direct mail
Keith Wiser, Founder & Managing Director, 5th Dimension (Direct Marketer of the Year 2008 & inducted into the Hall of Fame 2009).

- Creativity session: Once upon a time there was a blank piece of paper...
Andrew Ambrogioni, CEO, Action Ambro's (Winner of the Assegai Inkosi Award 2009 for the overall winner across all categories)

- Customer database management and analytics
Sarita Mans, CRM Director, Wunderman South Africa

- Data privacy and direct marketing: The potential impact of the Protection of Personal Information Bill & Consumer Protection Act
Stefan Vos, Director, Stefan Vos Marketing Regulation Advisers

- Extract of the NOW report: A look at opportunities and change focusing on the bottom-end of the South African market
Wendy Cochrane, Director, Consumer Insight Agency (c.i.a)

- Social media and mobile marketing - essential arrows in your direct marketing quiver
Gillian Stewart, eMarketing Producer, Quirk eMarketing

ADDED VALUE!

Pre-Conference Workshop: 23 February 2010
EMAIL MARKETING
By attending this workshop you will not only gain a great understanding of how e-mail marketing and it's many processes actually work, but also walk away with the ability to create your own e-mail marketing strategies and campaigns, and to measure and improve their results.

You will also be equipped with a host of industry best practices, inspiring and enlightening examples, as well as guidelines for staying in tune with developments in the future.

The course will be led by digital strategist Godfrey Parkin, CEO of marketing innovation firm, Britefire

MEDIA PARTNER: Financial Mail
Each delegate will receive a FREE six-month subscription to the Financial Mail!

For MORE INFORMATION, contact Maureen du Toit on +27 83 226 6657 or email:

Date: 24 February 2010 to 25 February 2010
Venue: Crowne Plaza, Johannesburg