The overall winner of the 2003 CineMARK Reel Awards was announced at Ster-Kinekor The Zone on 22 May 2003.
Net#work BBDO was declared the overall winner for the Cell C – Tell Someone campaign. Brad Reilly and Graeme Jenner will be winging their way to Cannes on an all inclusive trip compliments of CineMARK.
CineMARK initiated the Reel Awards to honour and recognises ad campaigns screened throughout the country based on their creative and effective use of cinema as an advertising medium. The judging panel consisted of leading players in the advertising and marketing industry.