Developing a Social Media Strategy For Business
As businesses rush to use social media as a business tool, it's crucial to do so strategically. Those that do will see a dramatic impact on their bottom line.
In this programme we will help you make sense of the technologies and trends and show you how to leverage these for your business. You will be provided with a step-by-step guide on how to develop a social media strategy for your business. We guarantee that you will leave this session with a deeper understanding of social media and its business application.
Social Media IQ founders, Peter du Toit & Lisa Breedt, will explain Social Media in an accessible, user-friendly way.
They'll show you live, on-screen what it's all about.
AGENDA:
1) Having a clear understanding of the new web trends
• Why social media is being referred to as the "Communication Revolution"
• Projected social media developments in the next few years
• Understanding why people visit the web
• Understanding online trust
• Understanding the Social Media environment
2) Social Media Strategy Roadmap
• Objectives
• Understanding online behaviour of target audience
• Deciding which tools to use
• Understanding social media marketing etiquette
• Content strategy
• Profile setup and training
3) Designing an integrated social media presence on the web
• Development of a central hub
• Development of a content strategy
• Development of a content distribution network
• Understanding the role of social networks
• Understanding developments at Google and its implications
• Case studies
4) The Facebook phenomenon and why it should be taken seriously
(Understanding how to prepare your personal profile for business)
• Security Settings
• Pictures
• Video
• Status updates (micro-blogging defined)
• News feeds
• Commenting
• Tagging
• Facebook applications
5) Facebook Public Pages
• How to use pages for your business
• Page functionality
• NEW: The upgrade Facebook made to Facebook Pages and the business implications of these changes will be discussed in detail.
and much more...
DURATION:
This is a full day workshop including lunch & refreshments.
COST:
R1,747/p
R1,597/p (Early bird discount if paid by Wed, Apr 27th)
TO BOOK:
Complete our booking form or contact us on (082) 218 9486 / az.oc.qiaidemlaicos@sgnikoob
NOTE:
We are limiting this programme to 15 participants. Bookings will be confirmed on payment on a first come first served bases.
WHAT OTHERS HAVE SAID WHO HAVE ATTENDED PREVIOUS WORKSHOPS PRESENTED BY SOCIAL MEDIA IQ:
"The workshop is an absolute ESSENTIAL for any business owner. My brain was buzzing with ideas when I left and it has truly changed the way I now market my business."
Kamille, Progressive PR
"I can definitely recommend this to everyone and anyone who still feel a bit overwhelmed by social media. Additionally, there are definite business benefits to invest time in understanding this world better. Peter and Lisa is very knowledgeable and their positive attitudes are contagious ;-) This was excellent!"
Rianette, Owitz PR
"I took away a lot more than I bargained for at the Social Media IQ workshop. Not only is it informing and inspiring but really thought provoking in a sense that "business per usual" has become "business unusual". The tools you provided me with will definitely add some *pOw* to my game!"
Nicky, ActionCoach
"If you are a small business, or a professional, I would highly recommend attending the Social Media IQ course on Social networking - It is hands on and practical and you will walk away from it with a good understanding of how to be part of this exciting environment!"
Tracy, Fin24
"I attended the Social Media IQ Workshop this week and was flattened by the amount of valuable information shared by Lisa and Peter! I thought I knew a lot about Facebook already, and hadn't really embraced the concept of Twitter as a business communication tool, but feel well equipped now to utilise both media to promote my business and keep interested parties involved. I can highly recommend to invest the time and money to attend to anyone who wants to stay, or get, on top of these technologies."
Arnd, Luxury4Less
Venue: The Codfather Restaurant, cnr Rivonia rd and 1st ave, Morningside, Johannesburg