7th SAARF Symposium
This is the seventh SAARF Symposium to be held by SAARF to provide all our stakeholders from the advertising, marketing, media and research industries the opportunity to be informed by leading international experts in the field of Media Audience and Product/Brand Research.
Some of the latest international developments and trends will be highlighted. To make it even more worthwhile to our stakeholders, the conference will run over two full days.
Speakers that have been invited to present are from the UK, France, the Netherlands, Belgium, Switzerland and the USA. They are:
· Andreas Thaller, Head of Media Research, GfK Telecontrol AG, Switzerland
· Andrew Green, Chief Marketing Officer, Ipsos MediaCT, UK
· David Whittaker - Director of Business Development & Advertising Technologies, NDS Group Ltd, UK
· Harald Amschler, Forschungsleiter, WEMF AG für Werbemedienforschung, Switzerland
· Hélène Haering, Directeur de Projets, CESP, France
· Keld Nielsen, Global Business Development Director, TNS Media Research, UK
· Leendert van Meerem, Managing Director, Intomart GfK, NL, The Netherlands
· Nick Burrows, Marketing Director; Arianna
· Pete Doe, SVP, Data Integration, The Nielsen Company, USA
· Richard Marks, CEO TNS Media Research, UK
· Sarah Federman, Chief Brand Officer, Telmar
· Stef Peeters, General Manager, CIM, Belgium
· Dr Tanja Hackenbruch, Managing Director, GfK Telecontrol AG, Switzerland
· Toni Petra, Managing Director: Corporate Support Centre, Regional Director: Pacific & Africa, AGB Nielsen Media Research, Switzerland
Subjects such as time shifted viewing as part of the television ratings, multi-media measurement, how audience measurement is evolving to face new needs in the media landscape and how modelling becomes more and more present in the media results, are just some of the interesting subjects that are on the cards.
For further information and registration details, contact SAARF offices on (011) 463 5340 alternatively visit our website: www.saarf.co.za.
Date: 03 March 2010 to 05 March 2010Venue: Kwa Maritane Game Lodge, Pilanesberg