Candidates: Corporate Communications executives from both public and private sectors and civil society organisations - professionals whose enterprises would be enhanced by strategic interaction with the mass media
Setting up a Media Strategy
In a nutshell: The mass media are the fastest, cheapest channels for promoting a corporate message and reaching target publics, yet most organizations have sporadic, ad hoc relationships with these carriers of news. Media releases are randomly sent out without much thought to long term strategic relationship and interaction occurs mainly when things go wrong. To be effective, a media strategy should be structured on sound business principles with careful planning and supervised implementation and evaluation.
Course outcomes- by course end you'll be able to:
• Understand the needs of the mass media and turn these to your advantage
• Define specific goals and objectives in utilizing the media
• Classify and target different audiences
• Develop specific messages
• Identify and compensate for weak areas
• Select a media team
• Design a media action plan
• Create an evaluation system
Mitigating a Media Crisis
In a nutshell: This intensive Crisis Communication Training programme is designed to help you manage corporate incidents before they escalate into potentially threatening media crises.
Outcomes: - by course end you'll be able to:
• Interface successfully with the media in crisis situations
• Anticipate disasters
• Create an effective platform to address the crisis
• Handle being in the firing line
• Manage tough questions
• Put a positive spin on thorny issues
Date: 08 February 2010
to 12 February 2010
Venue: IAJ Offices, Johannesburg
More info: 9 Jubilee Road
Parktown
