Advanced Search Engine Optimisation Techniques
Understand the core principles and techniques to apply when developing a new website or learn how to perform an audit analysis on an existing website to improve web page rankings through proper SEO site architecture, SEO-friendly copywriting, enhanced credibility and popularity.
The course will cover the following:
* Your SEO Toolbox
* Keyword Analysis
o Keyword Research
o Search Engine Rankings
o Search Term Competition
o Competitor Rank Checks
* Performance & Popularity:
o Google PageRank
o Alexa Traffic Rank
o Site-load Speed
o Link Analysis
o Indexed Pages
o Dmoz Listing
o Site Crawl
o Canonical URL Check
o Domain Age
o Google Banned URLs
o SEO-friendly URL's
* On-Site Optimisation:
o Sitemap
o Hosting & Domain Names & Age
o Sitemaps
o Robots.txt
o Frames/iFrames Check
o Forms Check
o JavaScript & Styles
o HTML Validation
o Meta Descriptions & Kewyord Tags
o Header Tags
o Alt Tags
o Navigation
o Anchor Text
o W3C Compliance
o SEO Friendly Images
* Content Analysis:
o Keyword Density
o SEO Copywriting Considerations
o Duplicate Content Penalties
o White-labelling Content
* Black-hat Techniques & Spamming to avoid!
* Google Analytics - Monitoring Performance
Date: 17 March 2010Venue: Indaba, Fourways, Johannesburg
Cost: R1 950 plus VAT (10% Early Bird Discount if booked by 24/2)
More info:
Please book online on our website. Limited seats available.