Going to market - fashionably

NEW YORK, USA - On Tuesday, 16 October 2007, buyers will have the chance to preview some of the industry's leading international Korean designers as their fashion collections make their New York debut at the 'Fashion Market Day', from 9am - 5pm, in Manhattan's exclusive 3 West Club Penthouse.

Organised by MZI Global Marketing, the event will feature top upcoming and established Korean fashion brands. Designers and manufacturers will introduce their collections, which combine European designer inspiration with the vibrancy of a vanguard edge. Presenting clothing of various categories and price ranges, 'Fashion Market Day' will be a unique opportunity for apparel and accessory buyers to view an eclectic merchandise mix, including day, evening and professional styles for men and women.

"Many of the top international fashion labels these days outsource their manufacturing, often sacrificing quality," said Milena Kovachevich, New York fashion consultant. "The Fashion Market Day's high-end designers have the unique distinction of creating their products in Korea, which is known for high-quality manufacturing as well as competitive pricing. These brands offer the ideal combination of cutting-edge fashion trends and consumer-friendly pricing that American retailers desire."

Tuesday's 'Fashion Market Day' presents a diverse cross section of international fashion leaders, making this a one-stop shop for any buyer seeking innovative trends for today's demanding markets. The event will showcase seven ready-to-wear labels: 'Brand', 'British Knights Korea', 'An Yoon Jung Ans', 'Color Field', 'Mee You International', 'Over Rolls', and 'Irreh Leather.' Each of the exhibitors focuses on creating a diverse selection of trendy and inspiring fashions to provide customers with innovative product launches all year round.

Brand highlights:

The 'Brand' collection features fibers that are very easy to maintain for a fast-paced lifestyle and beautiful romantic vintage style with easy-to-wear fashions that fit the urban lifestyle of youthful Americans. Incorporating handmade details such as three-dimensional floral motifs, bows and faux pearls, each item from the collection enables customers to express their individuality and creativity for any age group.
'British Knights Korea' is a premium priced-casual wear line with good quality materials and trendy designs. This famous brand offers trendy "cool" youth oriented fashions, easily adapted for today's diverse eccentric generation Y styling. Originating in the US ten years ago as a unique sneaker and footwear design company, it has become the leading apparel youth brand in Korea. It is reentering the US market based on its smashing success in the youth market in Korea. (www.britishknights.co.kr).
The 'An Yoon Jung Ans' brand is a trend leader incorporating denim with appliqué detailing and tapestry insertions as a "couture" luxury dressing for the baby boomer market. (www.ansmode.co.kr).
'Color Field' creates luxurious textiles for sleep and lounge wear for both comfort and casual lifestyles. With Color Field's wide range of creative designs and premium fabric materials, every woman can have the unique pair of pajamas perfect for her.
The 'Mee You International', featuring St. John inspired luxury knitwear suits collection, combines Swarovski crystals and intricate hand-sewing techniques to produce wearable art. In February 2006, the company was awarded the "Brand of the Year" prize and received the "Emerging CEO Award" for its leading role in Korean fashion. (www.meeyou.co.kr).
'Over Rolls', a high fashion line for young adult women, focuses on employing classic design and subtle accents to accentuate the natural curves of the female form, enabling their customers to express their individuality with chic confidence.
'Irreh Leather' creates casual leather outwear well suited for those with an active lifestyle, combining the classic elegance of leather with modern styling, perfectly in tune for the metropolitan mavens who want to capture their inner cowboy. (www.irreh.co.kr).

Each of the exhibitors is a women-owned enterprise, sponsored by the 'Small Business Corporation' (SBC) of Korea (www.sbc.or.kr/eng/) in conjunction with the 'Korean Women Entrepreneurs Association' (KWEA) (www.womanbiz.or.kr). MZI Global Marketing (www.mziglobal.com) is producing and promoting this fashion buyers event by introducing these Korean fashion labels to new international markets.

Source:eMediaWire.com