Saatchi & Saatchi Synergize will now be known as Performics South Africa

Saatchi & Saatchi Synergize has been rebranded as Performics South Africa. The digital marketing agency was acquired by the Publicis Groupe in December 2013 and has now joined the global Perfomics network. It will deliver performance marketing as well as creative and strategic services to a diverse range of clientele, both nationally and internationally.

The Performix staff. Image supplied.

Globally, Performics (a Publicis Media company) offers display, search, performance content, social and programmatic buying campaigns to clients.

Headquartered in Cape Town, Performics South Africa plugs its expertise into the greater Publicis Groupe Africa network, resulting in a 360 degree, fully integrated capability that allows the agency to compete at the top tier of the advertising and marketing industries.

Diverse range of capabilities

“This award-winning team brings a diverse range of capabilities to the Performics brand, including several proprietary search methodologies,” says Performics South Africa MD, Jason Smit. “The team’s worldwide language localisation capability includes over 110 languages and dialects, alongside proven performance on both local and global multinational accounts.”

Through the global Performics network, Smit says that South African clients will benefit from the following advantages:

Strategy – Performance marketing is seen by Performics as an integral part of the media planning and buying process.
Specialists & tools – Performics has an experienced team of specialists who work with best-in-class tools at a global level.
Global thought leadership and proven case studies
Size – Performics has a global presence.

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