Agency's bite size campaign pays off
VWV, which claims to be the only South African agency able to offer experiential communications solutions, is to make a video on its Cadbury's bite-size campaign.
VWV has been appointed by Cadbury Schweppes South Africa (CSSA) to develop a video to profile its hugely successful R1.99 bite-size chocolate campaign. The campaign, which the agency http://www.vwv.com believes will go down as one of the most innovative in the category, launched bite-size variants of CCSA's chocolate product range through channels such as taxi ranks, street vendors and spazas.