Music brands, Twitter hearts and recycling for education - 9 Nov 2015

By Leigh Andrews

William Nicholson takes the reigns this week, tapping into the connection between bands and brands, describing "the fertile ground where music and advertising meet". The relentless expansion of global internet access over the past decade has led to some radical changes to both and led to their integration.

Thrishni Subramoney takes the sentiment of social media to the max by describing the awkwardness of 'hearts instead of stars' on Twitter. She likens their use to that awkward moment when you go in for a handshake, and the other party goes in for a hug...

Lastly, I found out how Havas Worldwide Tunisia gilded the 'Recycle to Learn' concept for client UNCI Groupe BNP Paribas, taking home a gold Ubuntu Loerie for their 'Recycle to learn' campaign, which turns unwanted bank slips into a way to bolster children's creativity.

PS: Don't forget to download our communications Special Focus PDF, curated by Louise Marsland!

Leigh Andrews

Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel.

Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space.

All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications.