Spring into the Equinox by testing out the new Bizcommunity interface - 21 Sep 2015

By Leigh Andrews

Exciting news: We have a new navigational interface as of today, designed to enhance Bizcommunity's unique brand offerings. There's a full list of new features for you to test drive, get cracking!

Danette Breitenbach kicks things off with feedback on last week's Biz Trends Imbizo, which featured trend talks a la TEDx style from leaders in the advertising, branding and marketing communication industry.

This week we also look at the importance of visual content in marketing, with Charles Mburugu asserting that content is definitely king when it comes to online marketing, and visual content at the top of the list. That's because the right kind of visuals will drive more traffic to your blog or site, and enhance the chances of your content being shared - especially as social media has gone visual and there are correlations between visuals, learning and colour.

Sticking to the theme of making good business sense, in Douglas Kruger's next instalment on how to be relentlessly relevant, we learn how to innovate in a business - go beyond the typical brainstorm by imposing limitations or strict parameters on the process. That way, you'll get richer thought offerings as difficulty is one of the birth-places of innovation.

Leigh Andrews

Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel.

Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space.

All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications.