Digg digs Microsoft more than Google
Microsoft now stands to be a major player in the online advertising space as the company struck a deal with Web content aggregator Digg to be its exclusive provider of display and contextual advertising.
Microsoft and Federated Media Publishing, Digg's current advertising partner, plan to bring integrated programs to Digg's users and advertisers, according to the companies.
Web content aggregator Digg and Microsoft announced a deal in which Microsoft will be the exclusive provider of display and contextual advertising on the Digg site.
The three-year agreement will allow Digg to focus less on advertising infrastructure and more on pursuing innovation, said Digg CEO Jay Adelson.