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Peter Assenga and Lucia Petschnig recognised internationallyWe are very proud to announce that Peter Assenga, a student at the Academy, was recently named as a runner-up in the Lürzer's Archive Student Awards.  (The Xline extra sharp steak knife will effortlessly tear through your char-grilled bistecca thanks to WÜSTHOFs Precision Edge Technology.) Art Director: Peter Assenga. Copywriter: Peter Assenga. Digital Artist: Peter Assenga. Institute: Stellenbosch Academy of Design and Photography. Instructor: Caroline Piotrowski What the judges said: Irina Siraeva: "This simple execution immediately got my attention. Love the unexpected insight that a shark's tooth is shaped a lot like a knife and the image immediately gives me the sense that the knives are sharp and effortless. It even gives you the opportunity to showcase more than one size of knife! It's a clever concept that doesn't sacrifice product benefit. Execution is beautiful, the layout is nice and clean, and the copy is concise." About Lürzer’s Archive: Since 2004, Lürzer's Archive has been publishing the 200 Best Series, featuring a range of different volumes focusing on a variety of graphic design disciplines. Each carries only work by the 200 best creatives to have submitted to the respective volume. Titles in this series are published every two years. A jury specially convened for each volume selects from the work submitted the items they consider to be the best. In return for a share of the costs, all those selected are subsequently invited to have their work published. In 2010, it added a further title - "200 Best Packaging Design" – to the product range. With "200 Best Automotive Ads 2000-2010 Worldwide" it has begun to target not only top creatives but also leading industry decision -makers, and will continue to do so in the future by assembling specials dedicated to specific categories and sectors with a view to broadening its audience reach still further. The Adobe Design Achievement Awards (ADAA) happen every year, recognising the best in creative work from around the world. Lucia Petschnig, a student at the Academy, was named as the only finalist for ADAA 2016, from the entire African continent! To give you an idea of the numbers involved in the competition (and how well Lucia has done) – there were over 5 300 original entries, 1 400 semifinalists and only 24 finalists. Her work, 21st Century Pinup Girls, recreates the pinup look from the 50s reimagined for modern life.   She was also awarded a silver at the Computer Artist it Awards for her work:, 21st Century Pin-up Girl. Find out more:
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