Top-10 MVP videos launch

Last week, the 10 MK Music Video Project bands, who had been commissioned from 196 pitches and awarded R55 000 each to produce a creative music video, screened their videos at two exclusive launches in Johannesburg and Cape Town.

Foto Na Dans: Le Roi Nel, Alex Fourie, Dirkie Uys and Neil Basson

Liny Kruger, Victor Edward Eckhard (Head of Content at MK), Mike Joubert

Die Heuwels Fantasties: Johan Greeff, Hunter Kennedy and Pierre Greeff

Victor Edward Eckhard (Head of Content at MK),Agemi Arends (MCs Earl and Agemi), Karen Meiring (General Manager of Afrikaans channels at MNET), Earl Swartz (MCs Earl and Agemi), Haddad Viljoen (Marketing and publicity manager: kykNET, MK & Koowee)

CrashCarBurn: Etienne van Rensburg, Garth Barnes, Brendon Barnes, Fabian Sing

With a balance of both established artists and newcomers, the music videos are world class. The top 10 videos showcased were:

• Jack Parow: Tussen Stasies, submitted by Ten10 Films
• Foto na Dans: Die Vloed, submitted by Admit One Productions
• The Cavalier: Kiss and Tell, submitted by Tough Sunday Productions
• Will Mono ft. Jax Panik: Ken My Nie, submitted by Foml Films
• Thieve ft. Die Heuwels Fantasties: Way To Go, submitted by The African Attachment
• MC, Earl & Algemi: Dakskroef, submitted by Blixem Productions
• Heroes Wear Red: Bring Me Love, submitted by Mannequin Pictures
• Winterstasie: Los My, submitted by The Magic Factory
• 4am: Steering Ships, submitted by Unleashed
• CrashCarBurn: Long Live Tonight, submitted by 7Films

Victor Edward Eckard, head of content at MK said: "MVP was created to expose the wealth of talent that the South African music industry has to offer. Congratulations to all the artists and production companies for putting together these amazing videos. We hope to grow this project and if the quality of the videos we received is anything to go by, we can look forward to some interesting and powerful collaborations and, of course, exceptional content in 2011."