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Spring-clean those seasonal strategies - 8 Sep 2014By Shan Radcliffe, Group Head - Retail (@Biz_Retail)
So as we tiptoe ever closer to that time of year, start thinking very carefully about your promotional strategies. Jason Frichol happened upon a coffee promo that was an instant hit... But could it spell potential losses down the line? From product lines to online, the annual eCommerce Awards were celebrated last week with kalahari.com, Yuppiechef and Zando taking some of the top spots. Congratulations! |