Abongile Kolisi from Pernod Ricard

Briefly tell us about your role as brand ambassador for Chivas Regal?

Kolisi: I am the Chivas Regal brand ambassador at Pernod Ricard. I consistently network with influencers, adopters, celebrities and many other awesome people. I engage with our consumers at festivals, events, whisky tastings, and food pairings as well as at artisanal crafted experiences.

What will your first order of business be?

Kolisi: My first order of business is to start hosting tastings for consumers and share everything that I'm learning here in the UK. There is an upcoming festival, Whisky Live, consumers should make a turn at the Chivas Regal area for informative and light-hearted conversations, and of course a Chivas Regal.

What is your core strategy?

Kolisi: My strategy is to host tastings and interactive activations using the Chivas Regal core range. I want consumers to rediscover the Chivas Regal of Scotch. I want people to experience the rich and generous taste of Chivas 12 year old, the intense flavours of the Chivas Regal Extra & also the luxury of Chivas Regal 18 year old.

What is your main business challenge?

Kolisi: I wouldn't say it's a challenge but rather an opportunity to remind people that Chivas Regal is an iconic luxury whisky and that it is the world's third selling Scotch whisky.

Most important attribute needed to do your job?

Kolisi: One needs to be a people's person, be able to network and have knowledgeable and credible conversations with consumers. A curious and hungry mind is also vital because it's an ever changing industry and one needs to be well informed at all times, not only on whisky but on current affairs which interest our diverse consumers. Passion, you live the brand and this is true if you are really passionate and believe in your brand.

As it's Women's Month, do you think it's important having a month dedicated to women?

Kolisi: Yes, women play a big part in everyone's lives, they give birth to nations. It is particularly important in South Africa for the instrumental part they played in our history. We appreciate the support and appreciation shown to us everyday but to dedicate a month to just acknowledge and appreciate us gives us a sense of pride and motivates us to strive for better.

What advice would you give to women pursuing a career in your field?

Kolisi: Run your own race, go for what you want, believe in yourself and be willing to work hard.

What's at the top of your bucket list?

Kolisi: I have done the longest bungee in the world, maybe I should be more daring and attempt "pipeline" (and I don't surf)...