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New Blood Pencil-winning workLate last week in London, the D&AD New Blood revealed the winners of the 2016 New Blood Awards. With entrants from 58 different countries, this year's awards once again reflect the best in young global creative talent. Emotive causes, higher purpose and Snapchat featured highly in projects this year. Whilst the latter may come as no surprise, the former proves that the wider industry trend towards connecting brands with consumers on an emotional level has struck a chord with graduates. In addition, the power of ‘creativity for good’ continues to be a strong motivator with many campaigns focusing on world-changing creative ideas, resulting in four White Pencil wins across four different briefs. ![]() Andy Sandoz, D&AD president and creative partner Havas Worldwide commented, “Our two Black Pencil winners are incredibly emotive pieces of narrative. ‘Bottles of Squash’ shows us a raw and honest time of life where the simplicity of execution belies the depth of craft that is going on. ‘Retro Serif’ wins its Pencil for the story of the censorship of language. Creating a typeface that makes a positive impact on the world is an incredibly difficult brief and they delivered a beautiful piece of work.” Naresh Ramchandani, partner, Pentagram Design added, “The New Blood Awards represent hope and idealism, showing older creatives how new creatives can do it better and showing us that there’s a new generation coming up who are more able to change the world.” An impressive 24 young creatives were the recipients of a Yellow Pencil this year, with two receiving the ultimate accolade, a Black Pencil. The full Pencil statistics are:
Paul Drake, D&AD foundation director commented, “D&AD New blood is all about inspiring the next generation, which is where our ‘Win One, Teach One’ mantra really comes to life. Winning a New Blood pencil is a huge turning point in a young creative's career, not only are they recognised for being the best at what they do, but they get access to a wealth of contacts and advice from professional award Pencil winners and industry experts alike.” This year’s brands and briefs
Black Pencil WinnersDazed - Bottles of Squash - winner: James Wuds Monotype - Retro Serif - winner: Polina Hohonova, college: Chelsea College of Arts White Pencil WinnersAmnesty International/WPP - Every Minute Matters - winners: Laurens Grainger, Matt Kennedy, college: School of Communication Arts 2.0 Ford - Ford Fu - winners: Chloe Lam, Ryan Ho, college: Falmouth University Monotype - Better Together - winner: Kegan Greenfield, college: Chelsea College of Arts WWF - Human Filter - winners: Elisa Beretta, Rosita Rotondo, Alessandro Prestia, Massimo Mazzucca, Giulia D'agosta, college: Fondazione Accademia di Comunicazione Selection of Yellow Pencil WinnersAdobe - Turning Brand Identity Into User Experience - winner: Julia Baulin, college: Westerdals Oslo School of Arts Communication and Technology Amnesty International/WPP – Profuckation - winners: Batara Bayu Soedarwanto, Kevin Wijaya, Monotype - Protecting Pubs Campaign - winner: Neil Bennison, college: University of Central Lancashire Nationwide - Nationwide's YouTube Stock Exchange - winners: Ryan Leckie, Hana Ovčina, Aditya Sunilkumar, Lukas Bruhn, college: University of South Wales WWF - Game On - winner: Simon Eden, college: Portsmouth University To see all the winners please click here. |